Every business needs a way to hype up its products, and one way to do so is through corporate events.
Taking advantage of different types of corporate events offers several benefits, from ramping up your sales to building a wider audience. With the variety of event types, it’s best to host those that work for you. Depending on the size of your business, you can do event styles that fit your goals.
In this article, we’ve listed 5 types of events that you can do for your business. These should give you a good boost to get started!
Benefits and Goals of Business Events
For every event, there needs to be a goal. As organizing an event costs time, money, and logistics, you’ll want to ensure that the goals you set out are achieved at the end.
These are some common benefits and goals that businesses would set when organizing events:
Attain new leads and customers
Showcase products and services
Improve brand image
Build subscriber base
Improve staff morale
All businesses' main aim is to grow new leads. Many of these events can boost sales and customer partnerships. Even the simplest event, when done right, can pull in as many eyes as possible to it.
Business events are fantastic opportunities in gaining exposure to different audiences. It can help attract potential customers who have not heard of your brand. They may not be straight-up buyers, but definitely have the potential to convert, increasing your brand awareness and chances.
Many people also associate events with a positive brand image, especially if it’s done for charity. Internal events within the business can also effectively engage with employees. Regardless of the purpose, business events require a goal that provides the best benefits to the business owner.
1. Trade Shows
Trade shows are some of the most powerful business events to boost your sales. Many manufacturers bring their best to trade shows, as this is where people can see or test the product before purchasing.
Entering a trade show exposes you to a wide demographic of clientele and companies. This opens the door to attract various prospective clients. If you wish to have a professional and aesthetic setup, engaging an event planner to help customize your trade show booth can be of great use.
In events like these, offering product samples, promotional giveaways, or bundled discounts for your products and/or services is a good sales tactic to attract people to your booth. Trade shows also give you the chance to promote your best selling products or new items.
Participating in such events calls for detailed and advanced preparations. It’s best to have a campaign plan and finance tracker to evaluate if your efforts have a good return on investment (ROI) for each event.
2. In-Store Events
Collaborating with brands or renting event venues for in-store retail events are another great way to advertise your products if you do not own or rent one. Working with a brick-and-mortar store can increase your business visibility by giving your customers a physical venue to explore your products and try them out. It also provides a chance to attract passersby to walk-in and check out your products.
With in-store events, paying attention to details like location is pertinent to the success. Selecting an outlet in shopping malls or street boutiques with decent foot traffic will greatly contribute to the number of walk-ins.
3. Grand Company Meetings
Hosting an event where your employees can talk personally, be entertained, and receive professional insights can help them work together better. It improves employee retention and encourages them to connect with their colleagues.
In big company meetings, you can discuss current and future projects with your employees. You can also show off the progress everyone has made so far. These events may not necessarily be in-person or in the office, it can be virtual or outsourced at a specific venue.
Company meetings are ideal for improving team cooperation and productivity. You can come up with challenges relevant to the business, and everyone can share their opinions about them. At the end of the meet, you can reward the team for all the hard work.
4. Product Launch
Product launches are one part of corporate events that work well with businesses of all shapes and sizes. It allows a company to attract new clients and introduce new products in the marketplace.
A new product launch involves marketing, advertising, and public relations. You’ll want to reach your target audience directly and with much fanfare!
An important first step is to come up with a campaign plan. The basics includes:
Identify target market
Types of advertisements
After finalizing your marketing campaign, the next step is to start promoting it. Here, you can use social media, email marketing, and direct mail. You’ll want to create a press release that announces the launch date. This sets the wheels in motion and generates interest in your upcoming service or product.
Running prized contests and giveaway campaigns are a good method to hype up your brand and increase word-of-mouth. These campaigns are usually held for a short period of time, from a few days to a few weeks, depending on the needs of your campaign. Flash contests are fantastic for pushing customers to buy on a whim.
Your contest prize provides a compelling reason for people to enter and win, including sharing news of the contest with their friends to increase their chances of winning. Prizes can range from free products and/or services, discounts, coupons and vouchers, or entertainment tickets.
After the contest ends, it’s also advisable to get feedback from some participants on your company’s services or offer suggestions on how to improve.
The Bottom Line
Business events serve as a great way to expand your customer base. As with any marketing and promotion, measuring your success is essential. By keeping track of your ROI and the number of new leads from the event, you’ll be able to achieve your goals and grow your business.
This article was contributed by Sophia Young, who recently quit a non-writing job to finally be able to tell stories and paint the world through her words. She loves talking about fashion and weddings and travel, but she can also easily kick ass with a thousand-word article about the latest marketing and business trends, finance-related topics, and can probably even whip up a nice heart-warming article about family life. She can totally go from fashion guru to your friendly neighbourhood cat lady with mean budgeting skills and home tips real quick.
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