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Marketing 101: How to Set Up a Google Analytics Account



This article is part of a digital marketing tactic How-To series contributed by expert Kevin Sandlin at General Assembly. Some information has been updated.


While the Google Analytics software itself can be quite intimidating, it’s been discovered by digital marketers, web enthusiasts, techies, and amateurs that getting a website properly connected to Google Analytics is not as easy as it sounds.


Below are step-by-step instructions for setting up your Google Analytics account. Following in this mini-series are step-by-step instructions on properly connecting your Blogger, WordPress, and Tumblr blog or website to Google Analytics so that you can begin measuring, segmenting, tracking, and experimenting to grow and nurture your audience.


The first thing you’ll need to do is create your Google Analytics account. To do that, follow these steps, which assumes that you already have a Google account from GMail, Google Calendar, or any other Google service.


Google Analytics Account Setup


1. Go to Google Analytics at

(Tip: bookmark this page)


2. Sign in using your Google account


3. Click on “Admin” on the top nav bar. It’s the far right menu item.



4. On the left side menu, click on “Create new account.”



5. On the resulting page, there is a simple form to complete. Enter the following info:

  • Account Name (this name is what you’ll call this particular account, e.g., “Atlanta Tech Blogs”)
  • The complete website url, e.g.,
  • Choose an industry category, your country, and your time zone.


6. Agree (or not) to the opt-in choices at the bottom.


7. Click the “Get Tracking ID” button.


8. Copy, paste, and save this code, which looks something like UA-12345678-9. You will need it to complete the connection to each of the blog platforms.


At this point, you are ready to connect your blog or website to Google Analytics!


The next three posts in this series address that exact process for Blogger, WordPress, and Tumblr, which are the three most popular blogging platforms as of this writing.


As for Medium, it has also become a popular blogging platform for many to voice opinions, share knowledge, experiences and even tutorials. From 2017, we were able to connect Google Analytics and retrieve data that’s important for your blog or business.


Understand more marketing basics with this step-by-step guide and get started on blogging! 

This article was originally published on the General Assembly blog in November 2015. General Assembly is a global pioneer in education and career transformation, specializing in today's most in-demand skills. The leading source for training, staffing, and career transitions, GA fosters a flourishing community of professionals pursuing careers they love. GA offers free events, multi-hour workshops, and multi-week part-time and full-time courses – now all online – in tech, design, and business topics.


Find out more about General Assembly's offerings to supercharge your entrepreneurial journeys here.

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