Many start-ups have long wondered about how to impress investors. Taking the leap of quitting a job or company was hard enough, but now you have to convince people that your idea is worth their money.
What many have neglected to realize is that their impression of you could be shaped powerfully from your first point of contact. The partnerships you build can make or break your business, so you need to be very careful about the way you approach possible friends.
In this video, Justin Hall from Golden Gate Ventures shares the unspoken secret among investors, on how they decide if you are worth the $$$ they're investing.