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The Aftermath of a Global Pandemic: From Survival Mode to Profit-Making


The start of a new decade has not only taken the world by storm but has massively shifted the everyday routine of individuals. The world as we used to know is no more. Changes have to be made and measures realigned. Learning to live is becoming the new normal alongside the fundamental instincts of survival.


However, would this then be practical for profit-generating businesses in a post-COVID world?


This article explores a new take on how businesses can thrive in a changing economy moving forward. Below are four savvy business tips for business owners firefighting.


A Sustainable Business Model


As countries around the world adjust to living with different degrees of restrictions designed to curb the spread of coronavirus, organisations might consider looking into formulating plans to kick-start their businesses to suit the current climate. It is vital for management to provide respective employees with necessary tools and technology not only to ensure that they are efficiently working from home but also that the quality of productivity and output is not compromised.


Cost-cutting without compromising on brand value is key. This measure helps offset declining revenues and profits causing companies to source out different ways in which they can maximise the use of available resources. There is a rising need for the organisational structure to adapt by finding resilient solutions that are able to inversely sustain brand value. For example, primary priority should be given to equipping employees with technical and knowledge training, relevant in the contemporary. Time should be taken to learn, think and implement new ideas that will potentially place the business as a leading and trusted industry within the market.


Tapping on Government Initiatives


Government aid is an important factor that could help expedite the process from which businesses move from a ‘post-COVID’ recovery phase into a ‘profit-making’ phase once again. Businesses might seek to work alongside government bodies extending initiatives through different schemes, funds and grants extended to manage losses faced by all types of businesses. In addition, it is vital to stay updated with new regulations and legislation issued by the government as measures to help mitigate losses faced by businesses until economic stability is achieved once again.


Read also: The 2020 Guide to Grants Available to SMEs in Singapore and Malaysia by Found8


Being Technologically Ready


Leverage on technology to brave through the aftermath of this crisis. It is essential to consider how the notion of our ‘new norm’ is portrayed, which will invigorate processes and functions set in place previously. Companies might now consider focusing on steps in which they can fully maximise technological tools to boost the rate of effective monetary returns, increase the efficiency of staff output and their daily related roles but most importantly ensure customer satisfaction by knowing what suits their changing demands.


Ramp up cybersecurity to avoid remote access vulnerabilities. Due to the increased need to work from home, many companies are more likely to be vulnerable to cybercriminal activities due to unprotected networks and surveillance. To avoid such instances, companies must implement the necessary security systems and educate employees to access the company's network securely, thereby ensuring the protection of company-related classified information from being breached by external parties. In essence, these preemptive measures save the business from having to experience further loss, but instead to focus on recovery and possible profit-making strategies.


Gearing Up for a Changing Economic Climate


Engage according to the demands of the current market. It is vital that business owners not only identify the changing interests of existing clients but also consider the interests of potential new clients within the market and engage them accordingly. Post-COVID will bring about a wave of challenges and changes that businesses might need to combat. Understanding these changes will help in their decision-making criteria, where they’ll be better able to cater to the present needs of customers and end-users who are key stakeholders for an influx in revenue.


Ensure that clients are provided with value-added services and connections. It is important to also pre-determine ways in which businesses can tweak their products and services rendered, possibly even recreating newer ones to fit the changing market. This not only ensures a prominent place within the current market but also delivers added-value that further promotes client loyalty which is key to the future success of the business, putting them way ahead of their competitors.


As businesses enter into the uncharted territories of the post-COVID world, it is vital to be well equipped with all necessary directives to stay afloat. Manoeuvring in accordance to the changing economic climate will steer businesses from survival mode back into profit-making.

Found8 enables you to grow your business by connecting you to wide-ranging expert advice and best practices from the Google network, and introducing startups to VCs. If you’re a startup entrepreneur, freelancer, or corporate company, click here to find out more about working with us.


In light of the challenges imposed by the COVID-19 pandemic, we have compiled a Found8 Resource Pack to help our community continue to grow and push through unforeseen struggles along the way. You can also visit our blog for more useful information.



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