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3 Free Online Courses to Up Your Marketing Game


Have you ever marvelled at great marketing strategies and practices and wondered where you could learn something similar to improve your business?


With the trend of online learning growing steadily over the past decade and exploding in popularity during the COVID-19 pandemic, the plethora of online courses has continued to grow, with many of them being completely free. 


What this means for you, is that the knowledge to better build and improve your business has become much more accessible. It is normal to not know where to start, given that there are thousands of free online courses available. But fret not, as we will help you with that today!


In this article, we share three free online courses that will equip you with the latest skills you need to up your marketing game and improve your startup, freelance projects, or any type of business you’re in. 



1. Photography Course


Image credits: Photography Course


Almost everyone who likes a post on social media is due to how impressive the photo is and how relevant an ad speaks to them. Good photos have been statistically proven to help with website search engine optimisation (SEO), boost website views by up to 94% and also drastically improve engagement rates across social media. By learning how to take better photos and implementing them to design better content, you can improve your marketing strategy by drawing more eyes to your brand and service.


Photography Course is one of the oldest sites offering free and premium online photograph training and education. With smartphone cameras rivalling most point-and-shoot cameras, photography is a skill that can be easily picked up by anyone. Photography Course provides free beginner, intermediate and advanced photography courses, which is sufficient for most users. However, for those looking to take things up a notch, there are also paid courses that deep dives into more advanced styles of photography such as landscape and portrait photography.



2. HubSpot Academy’s Social Media Marketing 


Image credits: HubSpot


Social media boasts billions of active users in 2021 and is undoubtedly an essential tool in marketing any business. In fact, a survey by Facebook has shown that roughly 60% of Instagram users said that they find new products and services when on the platform. While most of us are privy to the widespread reach of social media and use them personally, many businesses are not leveraging the full extent of these platforms to run it effectively. 


Hubspot Academy’s Social Media Marketing Certification provides businesses with a deep dive into knowledge on how to shape conversations around their business, build loyalty and attract new customers and partners. The course includes modules, such as how to build an effective social media strategy, set up social listening and moderation and create social content. On top of that, the course also touches on topics such as how to utilise digital advertising and how to measure the return on investment (ROI).



3. Wishpond’s Email Marketing Masterclass


Image credits: Wishpond


Email marketing is an often overlooked aspect of marketing. While the beauty of emails has been slightly soured by the labels of spam and poorly designed email campaigns, email marketing still averaged a 4200% return on investment and 40% higher chances of converting compared to other forms of digital marketing. Email marketing can be used for lead generation, sales, lead nurturing and customer retention, which makes it a highly versatile and effective tool for businesses. 


Wishpond’s email marketing masterclass is great for beginners in the email marketing world. The course covers the fundamentals of email marketing such as building a marketing funnel, growing an email list, and testing A/B version emails. The course also highlights common email marketing mistakes and how to avoid them. Wishpond even takes it one step further and provides email templates that businesses can adapt and use, instead of creating their own from scratch! 

Are you a startup entrepreneur, freelancer, or corporate company looking for support to grow your business? 


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